BrushOnSmile: The Mission To Be Beautiful From The Inside Out

Our formula is simple: our simple packaging looks sleek on the outside, and the formula on inside is great too, similarly to how BrushOnSmile believes our consumers should look great on the outside, but also feeling good on the inside. 

BrushOnSmile was founded in 2009 with the idea of aesthetic and function in mind, selling to dental offices and pharmacies across the country for the next seven years. In 2017, BrushOnSmile readjusted its focus onto a charitable mission and a direct to consumer addition. 



The Story

After painstakingly applying teeth whitening gel with a Q-tip to avoid agitation on her gums for years, BrushOnSmile was founded by a mother who spent her time researching how to provide a teeth whitening product for the consumer world at a significantly lower cost that would not cause irritation. She spent a year meeting with dental practices and labs to create the perfect teeth whitening brush.

She then teamed up with her son, both of whom saw problems with body image on social media and wanted to make an impact on those platforms by creating a brand that cared about what's on the inside just as much as what is on the outside. 

At BrushOnSmile, a mother-son business, we care just as much about what's on the outside as what is on the inside, both for our product and our consumer. BrushOnSmile stands by the philosophy of looking great, but also feeling great. Our mission at BrushOnSmile is to simplify everything: the product, the package, and the use. 

Wanting to create BrushOnSmile at a low, affordable cost, our development team created a system that removes the middle man in the product order and delivery system, so instead of buying through a dental office, pharmacy, or convenience store at a marked up price, BrushOnSmile is brought to you at wholesale.

Eliminating cumbersome whitening strips and trays, BrushOnSmile takes 15 seconds to whiten, and can be used anywhere, anytime, so your smile can match how you feel on the inside.


BrushOnSmile Attributes 

BrushOnSmile is made with kosher grade, vegan, and all organic products. No water, alcohol or animal bi-products are used. BrushOnSmile is produced in the U.S.A. with a pH balanced formula of 36% carbamine peroxide with no harmful acids or abrasives. Over time, drinking coffee, red wine, and smoking cigarettes add to potential tooth staining. Depending on daily habits, some people require teeth whitening more than others. BrushOnSmile, an over-the-counter dental-grade teeth whitening pen, can be used repeatedly to remove such stains.

Oxidation Without Agitation

Our oxidation process provides a healthy alternative to enamel reduction, which is a common process used among other teeth whitening products. Oxidation, the result of mixing water with Carbamide Peroxide, removes discoloration and stains from teeth. Rather than remove enamel from your teeth, BrushOnSmile uses its oxidation process to prevent teeth from becoming agitated, and is a healthier alternative than stripping tooth enamel.